Really? Social Media Better Done “In house”
Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”...
View ArticleSocial Media turning Marketers into Media Companies?
As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content,...
View ArticleSocial Media Vision 2020
Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. Social Media according to Chris Brogan: Lot of light as...
View ArticleFacebook and Social Games
Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks to Social Networking, online Gaming (or Social...
View ArticleWhat does it take to succeed in Social Games?
Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents...
View ArticleSocial Games market to touch $15 Billion in 5 years!
Charlie Rose recently interviewed Mark Pincus – Founder and CEO, Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like...
View ArticlePerfect Tango: Social Media and Smart Phones
The next step in evolution of mobile phone from “simple” telephones to mobile multi-media communication hub is social networking access via mobile browser and apps. This is going to be one of the big...
View ArticleSocial CRM: Take the Leap of Faith
In recent months, several publications, analysts and bloggers have highlighted the importance of Social Media and the need for allocating resources for Social CRM initiatives. I have published several...
View ArticleWhat if James Cameron directs Avatar like movie on Social CRM ….
James Cameron has written and directed many blockbuster movies including The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, Titanic, and most recently Avatar. In this excellent TED Talk,...
View ArticleSecret of Ford’s Social Media Success
Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a...
View ArticleReasons why Foursquare is the hottest Social Network on the web
Foursquare, the hottest Social Network on the web turned one yesterday. Hard to believe that its been around for just 365 days and still boasts of half a million users, 1.4 million venues, 15.5 million...
View ArticleLinkedIn CEO on the Professional Network and Going Public
Excellent interview with LinkedIn CEO Jeff Weiner by Jon Fortt and Michael Copeland of Fortune magazine. Some of the more interesting points mentioned by Jeff are: Currently LinkedIn is used by 60+...
View Article8 Must Read Blog Posts on Social CRM
Social CRM is a very popular term these days on Social Networking sites like Twitter and Facebook. But in spite of all the buzz surrounding the term, there’s lot of confusion as to what it means and...
View ArticleSocial Media: The New Front End of CRM System
Customer Relationship Management (CRM) systems have undergone a fascinating technological transformation over the last decade, starting as client-server apps, followed by web-enabled CRM apps (where...
View ArticleFrom Search to Share: How Google can win in Social Age
Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by...
View ArticleOld Spice: The best Social CRM campaign till date
In one of my earlier posts, I defined and explained Social CRM as “the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty“. Loyalty being...
View ArticleSocial Media and future of Advertising
What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small...
View ArticleCognitive Surplus and Social Business: Win-Win Strategy
Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed...
View ArticleSAP’s Growth Strategy: Mobile, On-Demand and Analytics
Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics,...
View ArticleSocial CRM: Thinking Outside the “Call Center” Box
If one studies history of automobiles, the first cars powered by internal combustion engines running on fuel gas appeared as early as 1806. But early autos were little more than horse drawn carraige...
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