Secret of Dell’s Social Media Success
Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations that have used Social Media very...
View Article@HKotadia’s Tweets on Social Media and Social CRM on December 22, 2009
The CMO Club Lets You In On Their Social Media Thinking http://bit.ly/8PoTID Social Business Means Collaborating Internally and Externally http://bit.ly/6CNvRT Secret of Dell’s Social Media Success...
View ArticleSocial Media: Platform or Provocation for Innovation?
Wanted to share two great panel discussion videos on “Social Media: Platform or Provocation for Innovation?” organized by USC’s Annenberg School of Communication and Journalism. Both are “long” videos,...
View ArticleSocial Media and Divorce
Great report by CNN’s Alison Kosik on Social Networking sites increasingly being named as a factor in deteriorating marriages. Surprising to note that 1 in 5 divorce papers reference Facebook. We are...
View ArticleGoodbye 2009, Welcome 2010
In this last post of 2009, wanted to share two great videos – one to say light hearted goodbye to 2009 and another to welcome 2010. Enjoy the videos. I wish all of you a happy, healthy and prosperous...
View Article2010: Year of Social CRM
Internet users are flocking to Social Networking sites because of almost hysterical following sites like Facebook and Twitter have generated. Not only number of users, but average amount of time spent...
View ArticleTop 50 Facebook Pages
Excellent collection of Top 50 pages on Facebook in 2009. Note that a brand did not qualify for this list unless it had a minimum of 200,000 fans. Ranking was arrived at based on a variety of criteria...
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Employees Are Social Media Marketers
Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate Social Media...
View Article2010: The Rise of Social Media in Asia
One of the biggest stories in 2010 is going to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about...
View ArticleWhat Comes Next in Social Media?
Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media. Panelist include: Jamie Daves, Venture Partner at City Light Capital Tom Arrix, Vice President of...
View ArticleYouTube video lands $30M Hollywood deal!
Who says Social Media isn’t worth the time and effort? Watch this great report by CNN’s Josh Levs on a $300 YouTube clip that triggered a $30 million Hollywood deal.
View ArticleFacebook CEO on Privacy
Mike Arrington interviewed Facebook CEO Mark Zuckerberg recently. One of the thing that stands out in this interview is why Facebook decided to effect privacy change for its 350 million users....
View ArticleKodak CMO Jeff Hayzlett on his use of Twitter
Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management...
View ArticleSocial CRM: Top priority for CMOs
Not a week goes by without publication of findings from a study or a survey confirming growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study,...
View ArticleSocialnomics author Erik Qualman on impact of Social Media
Socialnomics Author Erik Qualman recently visited Google’s Boston, MA campus to discuss his book, Socialnomics: How social media transforms the way we live and do business. This is a great talk by Erik...
View ArticleDear CEOs, please Tweet!
Should the CEO Tweet? This is a hot topic of discussion among senior execs with strong opinions both in favor and against. But in practice, very few CEOs of large corporations are actively using...
View ArticleSocial Media and Real Time News Analysis
President Barack Obama delivered his first State of the Union address on Wednesday to a joint session of Congress. This speech was televised live nationally. Social Networking sites like Twitter were...
View ArticleDefinition: Social Customer Relationship Management (CRM)
Social Media and Social CRM being so new, one is often asked the question what is Social CRM and how is it different from “traditional” CRM? Social CRM is the business strategy of engaging customers...
View ArticleShould Companies restrict Employees’ Social Media use?
It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction. If companies can...
View ArticleCisco and Pepsico CEOs on Social Networking
Watch this video for what three visionary CEOs have to say about Social Networking: John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business...
View ArticleReally? Social Media Better Done “In house”
Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”...
View ArticleSocial Media turning Marketers into Media Companies?
As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content,...
View ArticleSocial Media Vision 2020
Excellent interview of Chris Brogan by David Thomas of SAS Institute on biggest change Social Media will bring to the way we do business. Social Media according to Chris Brogan: Lot of light as...
View ArticleFacebook and Social Games
Excellent talk by Prof. Jesse Schell of Carnegie Mellon University on Psychology of Social Gaming and what drives player behavior in this area. Thanks to Social Networking, online Gaming (or Social...
View ArticleWhat does it take to succeed in Social Games?
Social Games are all the rage these days. In a recent survey of consumers in the US and UK who play games on social networking platforms such as Facebook, it was found that more than 24% of respondents...
View ArticleSocial Games market to touch $15 Billion in 5 years!
Charlie Rose recently interviewed Mark Pincus – Founder and CEO, Zynga. For some one who is new to the field of Social Games, this interview offers a quick introduction to the subject and games like...
View ArticlePerfect Tango: Social Media and Smart Phones
The next step in evolution of mobile phone from “simple” telephones to mobile multi-media communication hub is social networking access via mobile browser and apps. This is going to be one of the big...
View ArticleSocial CRM: Take the Leap of Faith
In recent months, several publications, analysts and bloggers have highlighted the importance of Social Media and the need for allocating resources for Social CRM initiatives. I have published several...
View ArticleWhat if James Cameron directs Avatar like movie on Social CRM ….
James Cameron has written and directed many blockbuster movies including The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, Titanic, and most recently Avatar. In this excellent TED Talk,...
View ArticleSecret of Ford’s Social Media Success
Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a...
View ArticleReasons why Foursquare is the hottest Social Network on the web
Foursquare, the hottest Social Network on the web turned one yesterday. Hard to believe that its been around for just 365 days and still boasts of half a million users, 1.4 million venues, 15.5 million...
View ArticleLinkedIn CEO on the Professional Network and Going Public
Excellent interview with LinkedIn CEO Jeff Weiner by Jon Fortt and Michael Copeland of Fortune magazine. Some of the more interesting points mentioned by Jeff are: Currently LinkedIn is used by 60+...
View Article8 Must Read Blog Posts on Social CRM
Social CRM is a very popular term these days on Social Networking sites like Twitter and Facebook. But in spite of all the buzz surrounding the term, there’s lot of confusion as to what it means and...
View ArticleSocial Media: The New Front End of CRM System
Customer Relationship Management (CRM) systems have undergone a fascinating technological transformation over the last decade, starting as client-server apps, followed by web-enabled CRM apps (where...
View ArticleFrom Search to Share: How Google can win in Social Age
Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by...
View ArticleOld Spice: The best Social CRM campaign till date
In one of my earlier posts, I defined and explained Social CRM as “the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty“. Loyalty being...
View ArticleSocial Media and future of Advertising
What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small...
View ArticleCognitive Surplus and Social Business: Win-Win Strategy
Social Networking technology has made it incredibly easy and inexpensive for people to collaborate and work together irrespective of their physical location. Given the proliferation of high speed...
View ArticleSAP’s Growth Strategy: Mobile, On-Demand and Analytics
Watch SAP Co-CEO Bill McDermott detail his company’s organic growth strategy that includes focus on: Business Applications that drive industry On-Demand/Cloud computing In-memory technology Analytics,...
View ArticleSocial CRM: Thinking Outside the “Call Center” Box
If one studies history of automobiles, the first cars powered by internal combustion engines running on fuel gas appeared as early as 1806. But early autos were little more than horse drawn carraige...
View ArticleSocial Media: For Artists, Small Biz and Non-profit Organizations
I am writing this post on a hot Sunday afternoon in Dallas, Texas, where the temperature outside is 104 F/40 C. So as an antidote, let me write a post that is cool and fun to read (and watch). When we...
View ArticleTablet PCs: The Coming Revolution
K-Mart recently announced that it is selling Android powered Tablet computer with 256MB of RAM (same as iPad), 2GB of storage, SD card slot, WiFi 802.11G and Android 2.1 OS with 800×480 display for...
View ArticleRecipe for a “Social” Burger
4Food, New York’s “First Donut-Hole Burger Shop” has cooked up a perfect recipe for a “Social” Burger (for more, watch following video and see this). Why can’t more businesses, especially small and...
View ArticleHow Social Media will disrupt the traditional “Retailing” Model
Groupon, the “localized” deal of the day website has witnessed phenomenal growth in the last one year. Groupon’s success underlines the power of Social Media which makes it so easy to connect with...
View ArticleShould CEOs Tweet? Best Buy CEO @BBYCEO shows the way
During an early morning flight last Monday, I was thumbing through some newspapers and magazines when an article on the last page of Businessweek (Dec. 6-12, 2010 issue) caught my attention. The...
View ArticleSocial Intranet – Unleash the power of Enterprise
Imagine a large enterprise with tens of thousands of employees across several time zones on multiple continents, all collaborating with each other, aware of others’ expertise and interests, working...
View ArticleCollaborative Consumption: How it will disrupt “traditional” Business Models
Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading, renting and bartering of goods and services, as one of the top ten green stories of 2010...
View ArticleWhy future of Retail is Social (VIDEO)
How many times have you purchased something or scored a good deal and felt the immediate urge to announce it to all your family members and friends? or how many times have you sought opinion from your...
View Article5 Key Tech Trends driving Social CRM
One year ago (June 15th, 2010 to be precise), I wrote a post titled Social Media: The New Front End of CRM System in which I highlighted that in spite of undergoing a fascinating technological...
View ArticleWhy Social CRM? Because “The Consumer Isn’t a Moron; She is Your Wife”
David Ogilvy, popularly referred to as the father of modern advertising, once said “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few...
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