What is the future of advertising in Social Age?
Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number!
“Nature of commercial message is not going to look like a display ad, it’s going to provide functionality and a different kind of interface for the user to act on something. People in Social context don’t want to be interrupted, instead want continue to be engaged and want functionality that eases a task they are about to engage in”.
Watch this excellent panel discussion and listen to what four real experts have to say on this subject. The experts are:
- Mark Pincus, Founder & CEO, Zynga
- Jeff Weiner, CEO LinkedIn
- Irwin Gotlieb, Global CEO, GroupM
- Dick Costolo, COO, Twitter
I like what Irwin Gotlieb says: “Nature of commercial message is not going to look like a display ad, it’s going to provide functionality and a different kind of interface for the user to act on something. People in Social context don’t want to be interrupted, instead want continue to be engaged and want functionality that eases a task they are about to engage in.”
Enjoy the video and do share your thoughts on what advertising will look like in Social Age.