During an early morning flight last Monday, I was thumbing through some newspapers and magazines when an article on the last page of Businessweek (Dec. 6-12, 2010 issue) caught my attention. The article was by Best Buy CEO Brian Dunn on “getting into social media to learn about customers and employees”.
In this article, Brian makes few excellent points about why and how CEOs should engage customers and employees on social media channels such as Twitter.
Some of the points worth emulating by other CEOs and senior executives are:
(see this link for complete article on Businessweek website)
Hope other CEOs and senior executives will emulate Brian Dunn and start Listening, Learning and Engaging customers and employees on Social Media channels.